![]() said, “Mohabbatein is fondly remembered for its stellar star cast, evocative writing and impactful dialogue delivery. SRK recreated this famous dialogue that was the highlight of the #Mohabbatein20 activity:Īnand Gurnani, Vice President – Digital & New Media, Yash Raj Films Pvt. The #Mohabbatein20 activity will evoke nostalgia as Shah Rukh Khan recreates the most romantic dialogue of Mohabbatein today, through this unique innovation. ![]() Hence, YRF (through #Mohabbatein20 activity) is the first production house to do so.Ī cult classic romance, Mohabbatein, was a rage among audiences for its beautiful love story and powerful dialogues that set up a clash between Amitabh Bachchan and Shah Rukh Khan – the former a non-believer in love and the latter, who considered love to be the purest thing that one can experience in life. YRF is known for many never-done-before, unique digital and social-media-first innovations and for Mohabbatein, the company has partnered with Twitter India to launch an audio Tweet which hasn’t been officially engaged at this scale, in the film promotional space. Aditya Chopra’s blockbuster romantic film Mohabbatein, starring Amitabh Bachchan, Shah Rukh Khan and Aishwarya Rai Bachchan completes its 20 th year today and to mark this special moment in Hindi cinema, Yash Raj Films has activated a digital campaign that will evoke pure nostalgia.
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